PicsArt Launches New Artificial Intelligence Powered Apps

PicsArt launched the world’s first fully customizable, AI-powered “Magic” photo and video Effects app
PicsArt launched the world’s first fully customizable, AI-powered “Magic” photo and video Effects app

PicsArt launched the world’s first fully customizable, AI-powered “Magic” photo and video Effects app (Photo: Business Wire)

SAN FRANCISCO (Business Wire)—PicsArt, the world’s leading social photo editing platform, on September 21 announced it reached 80 million monthly active users and launched the world’s first fully customizable, AI-powered “Magic” photo and video Effects. PicsArt is building a new social photo editing experience that combines advanced image editing tools in a mobile app where you can connect with friends and make awesome pictures together.

These groundbreaking creativity tools are available in two new apps released by PicsArt. A redesigned version of the company’s flagship social editing platform PicsArt and Magic Video, a brand new app that transforms your videos into moving paintings. The all new PicsArt and Magic Effects apps are available on iOS and rolling out on Android in the days ahead.

“We invite everyone to go beyond the standard photo filter, make amazing images with friends and share their creations with the world,” said Argam DerHartunian, Vice President of Product at PicsArt. “PicsArt is a new social editing experience where more than 80-million people are discovering and creating a universe of beautiful, hilarious and mind-blowing images. Together.”

Magic Effects range from Neo Pop to Plein Air. Each uses artificial intelligence — trained using powerful NVIDIAⓇ GPUs — to analyze a photo or video and transform it into new artistic styles…like magic. Unlike other AI-Powered filters, Magic Effects can be fully customized using the thousands of editing features available in PicsArt. Magic Effects are stored on the phone and come to life in seconds and will work even if you don’t have a cellular or WiFi connection.

“Digital art is yet another industry being re-invented by artificial intelligence,” said Kimberly Powell, Senior Director of Business Development at NVIDIA. “Deep learning with NVIDIA GPUs enable PicsArt to rapidly train new models for creative effects and to deploy these effects at a scale of 80 million users and growing.”

PicsArt also introduced a new Remix Me! experience that’s now front and center when opening the app. Tap the Remix Me! image of the day and join thousands in the PicsArt “fam” remixing their own versions of the same #FreeToEdit image. It’s a great way to find inspiration and to connect with others through creativity. Remix Me! also has a new immersive gallery that‘s fun to explore and discover the latest creative trends in PicsArt.

PicsArt is the world’s leading social photo editing app. PicsArt makes it easy to step-up your photo editing game, remix pictures with friends and share your creations with the world. It’s the one app that lets you be truly creative with its nearly limitless features, and it’s starting a movement to help the world “go beyond the filter.” With more than 300 million installs and 80 million monthly active users, PicsArt spans the globe and is available in 20 languages. Remix pictures with us, join the fam and discover a universe of mind-blowing images! Additionally, PicsArt has released Magic Video, a new standalone app that enables you to transform your videos into works of art. For more information, please visit


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